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Undergraduate  Coursework

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Integrated Marketing Communication Plan

Industry Analysis

Market Segmentation

SWOT + PESTEL 

Creative Channel Strategies

Creative Brief

Advertising Mock-Ups

Budget Allocation

PR + Crisis Management

Branding (Adobe Illustrator)

Packaging Mock-Ups (Adobe Photoshop)

Social Media Concepts​ (Adobe Photoshop)

Email Mock-Ups (Adobe ​Photoshop)

Mass Communication Graphics 
Hypothetical Jewelry Brand Launch

Website Mock-Ups​ (Adobe Photoshop)

Mobile Mock-Ups​ (Adobe Photoshop)

Print (Adobe InDesign)

New Product Proposal Marketing Plan

Environmental Scanning

Industry Analysis

Market Segmentation

Product Positioning

Primary Research Plan

Product, Price, Channel Strategies

Campaign Mock-Ups

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